Sons of former U.S. President Donald Trump — Eric Trump and Donald Trump Jr. — have fully shifted their focus to the world of cryptocurrency following ongoing conflicts with traditional financial institutions. Speaking at the Bitcoin 2025 Conference, the Trump brothers cited reasons such as being “debanked” and losing access to insurance services as key motivations for embracing decentralized finance systems.

In his speech, Donald Trump Jr. fiercely criticized the classical banking system, comparing it to a “Ponzi scheme,” while Eric Trump stated his belief that big banks would eventually disappear and confirmed that his family’s financial future is now tied to blockchain technology.

The Trump family has recently taken an active role in the crypto market. These efforts include launching their own token called $TRUMP memecoin and acquiring a controlling stake in the decentralized finance startup World Liberty Financial. Additionally, their media company — Trump Media & Technology Group — reportedly plans to raise $2.5 billion solely for Bitcoin investments.

Trump family and Bitcoin backdrop
Illustrative image of the Trump family’s crypto pivot

“Thanks to President Trump, crypto now has not just a supporter, but a partner in the White House,” said U.S. Vice President JD Vance during the conference.

However, the Trump family’s direct financial involvement in the industry has started to spark ethical debates among experts and the public.