Japan-based investment firm Metaplanet has announced plans to aggressively expand its Bitcoin accumulation strategy, aiming to hold 100,000 Bitcoins by the end of 2026. While preparing to take billion-dollar financing steps to reach this ambitious goal, the company is becoming one of the boldest institutional players embracing Bitcoin as a safe haven amid global economic uncertainties, supported by Japan’s crypto-friendly regulatory environment.

Target of 100,000 BTC by the End of 2026

On June 6, Metaplanet CEO Simon Gerovich announced on social media platform X that the company had more than tripled its Bitcoin target. In his post, Gerovich emphasized the scale of the revised plan, stating: “Previously, we aimed to accumulate 21,000 BTC by the end of 2026; now we’ve raised this target to 100,000 BTC.” Metaplanet currently holds approximately 8,888 BTC. With the latest purchase of 1,088 BTC made on June 2, the company has reached this level. Under the new goal, it will need to buy around 91,000 more Bitcoins over the next 18 months.

Massive Financing Plan for Bitcoin Purchases

To fund this large-scale Bitcoin acquisition program, Metaplanet has prepared an unprecedented share issuance plan in Japan’s history. The company plans to issue a total of 555 million new shares by distributing stock purchase rights (warrants) to existing shareholders. This massive issuance, which will be added to the 210 million shares already issued under the “21 Million Plan,” could create a resource of approximately 770 billion yen (about 5.3 billion dollars). All of the raised capital will be used for Bitcoin purchases. With this move, Metaplanet aims to reach the 100,000 BTC target by the end of 2026 and increase its Bitcoin holdings to over 210,000 BTC by the end of 2027, thereby owning 1% of the global Bitcoin supply. The company calls this threshold the “1% club,” highlighting its vision of becoming one of the institutions controlling 1% of Bitcoin’s fixed supply of 21 million units.

Japan’s View on Crypto and Regulations

Metaplanet’s ability to implement this strategy draws strength from Japan’s clear and progressive regulatory approach toward crypto assets. Japan was one of the first countries to legally recognize cryptocurrencies as a payment method in 2017 and to regulate exchanges through licensing. As a result, Japan is now considered one of the most crypto-friendly financial ecosystems in the world. On the other hand, profits from cryptocurrency transactions in the country are taxed at high rates; tax brackets for individual investors can reach up to 55%. In contrast, investing in Bitcoin indirectly through a public company is much more advantageous. Buying shares of a company like Metaplanet imposes a fixed capital gains tax rate of 20% for investors (and this rate can drop to 0% if using Japan’s tax-advantaged NISA accounts). According to data from one of the country’s largest brokerages, SBI Securities, Metaplanet shares have become the most preferred asset among Japanese individual investors within NISA accounts. Metaplanet stands out as the only Bitcoin-focused investment option operating within a publicly listed company structure in Japan, allowing it to fully benefit from the country’s crypto-friendly climate.

Current Bitcoin Portfolio and Performance

In terms of the amount of Bitcoin held on its balance sheet, Metaplanet ranks first among all publicly traded companies in Asia. In April 2024, the company adopted the “Bitcoin standard” by adding Bitcoin to its treasury and began expanding its portfolio through regular purchases. As of April 2025, Metaplanet had accumulated approximately 4,855 BTC, which was valued at around 414 million dollars at the time. Starting from early 2025, the company significantly accelerated its Bitcoin acquisitions. After purchasing thousands more BTC in April and May 2025 alone, Metaplanet reached a total reserve of 8,888 BTC as of early June. With the rise in Bitcoin prices, the company’s gains from these investments have exceeded 100% since the beginning of the year. Metaplanet’s bold Bitcoin strategy has also positively impacted its stock market performance. Over the past year, Metaplanet shares have multiplied in value, providing high returns for investors and making the company one of the fastest-growing firms by market cap on the Tokyo Stock Exchange.

Impact of Global Economic Developments

Global macroeconomic developments are one of the main motivations behind Metaplanet’s Bitcoin strategy. According to CEO Simon Gerovich, the global economy is undergoing a structural transformation from a traditional production model based on capital and labor to a new structure driven by information technology. This transformation is accelerating with geopolitical tensions, trade wars, and increasing sovereign debt in many countries. In such an environment, investors have started moving away from assets previously considered “safe havens,” such as long-term government bonds, and are turning to alternatives like gold and Bitcoin. Indeed, gold has reached record levels against many major currencies, while the risk-return balance in long-term bonds has deteriorated. According to Gerovich, the strategic importance of Bitcoin — which is highly scarce, relatively easy to store and transfer, and not dependent on credit intermediaries — is rapidly increasing in this environment. Metaplanet sees Bitcoin as a long-term financial hedge against inflation and the potential devaluation of the Japanese yen. Considering Japan’s chronic issues such as low interest rates and high public debt, the company is increasing its Bitcoin holdings to protect itself against potential currency depreciation and global uncertainties. In summary, Metaplanet positions Bitcoin as a forward-looking guarantee in a changing global financial order.

Comparison with Other Bitcoin-Adopting Companies

Metaplanet’s move is seen as an Asian reflection of the corporate Bitcoin adoption trend that began several years ago with U.S.-based software firm MicroStrategy. Since 2020, MicroStrategy CEO Michael Saylor has led the company in using its resources to purchase large amounts of Bitcoin, making it a pioneer in the space. According to current data, MicroStrategy is the world’s largest corporate Bitcoin holder, with over 500,000 BTC (approximately 2.5% of the total supply of 21 million). Due to its similar strategy, Metaplanet is frequently referred to in the market as “Japan’s MicroStrategy.” Other major companies holding Bitcoin in their corporate treasuries include Tesla, led by Elon Musk, and Block, the payments company founded by Jack Dorsey (formerly Square). Tesla made headlines in early 2021 by purchasing around 1.5 billion dollars worth of Bitcoin. Although it has since sold part of its holdings, Tesla still holds approximately 11,000 BTC. Block holds around 8,000 BTC as a strategic reserve. In addition, some publicly listed Bitcoin mining companies (such as Marathon Digital Holdings) have formed substantial BTC reserves by not selling the coins they mine. As a result of this trend, the number of public companies holding Bitcoin on their balance sheets has now surpassed 100. These companies collectively hold more than 3% of the total circulating Bitcoin supply. Financial experts state that the increasing institutional interest in Bitcoin creates a sustainable demand base in the crypto market, pushing Bitcoin closer to “digital gold” status. Metaplanet’s new move is the latest indication that Bitcoin is gaining a permanent place in institutional portfolios globally.